As automakers seek to race ahead in their digital transformations, BlackBerry IVY empowers them to build their brands and set the standard for connected vehicle services across the automotive industry,” Jassy said. “Through this joint effort with BlackBerry, we will provide automakers with the insights, capabilities, agility, and speed they need to thrive in an increasingly connected world.

“AWS and BlackBerry are making it possible for any automaker to continuously reinvent the customer experience and transform vehicles from fixed pieces of technology into systems that can grow and adapt with a user’s needs and preferences,” said Andy Jassy, CEO of Amazon Web Services, in a December 1 press release. And, according to BlackBerry, IVY will serve that purpose, backed by Amazon’s cloud-computing prowess. And while the details are vague at this point, the idea is that automakers have been looking for a secure and, crucially, standardized platform to not only read sensory data from individual vehicles but to deliver personalized in-vehicle apps and offerings. The change came from news that AWS would be joining forces with BlackBerry on its Intelligent Vehicle Data (IVY) platform. Stuck in neutral for months and dealing with a multi-year decline in share price, BlackBerry hit the pedal to the metal last week as the stock climbed almost 40 per cent in the blink of an eye. Now it seems like it’s really coming into its time,” Campbell said. “If you go back almost a decade ago now they announced that this was an area they were going to work on, and there was a lot of criticism of it. “They just announced this deal with Amazon Web Services, and if you look at where things have been headed in the last while with autonomous cars and the technology in vehicles, that’s something that BlackBerry has been working on,” he said. “BlackBerry is really a name from the past but in the last few weeks here it’s really started to pick up again,” said Campbell, president of StoneCastle Investment Management, speaking on BNN Bloomberg on Tuesday.

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